SAN QUENTIN REHABILITATION CENTERThis campaign is both a documentation of the historic transformation underway at San Quentin and a prime example of a multi-armed campaign covering video, editorial, and media outreach.
Thought leadership
For this project, the idea mattered as much as the design.
So In addition to the standard webpage, promoted organically through sprout social, the goal was to position the primary planner as a thought leader. In addition to the video above, the key piece was the below editorial feature, placed in a highly respected design publication.